Written by Dylan Moore
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I'm expecting many people to dislike the topic of this article. I'm going to be completely honest, without using any Mullenweg-esque crocodile tears to cover my intentions. I run a business, businesses are for-profit. I believe in privacy, but I believe in money over privacy. I want to deliver maximal value to my customers in order for me to make money. This is one of those times where money overcomes my care for privacy.
With the deprecation of third party cookies in many browsers and many other prevention measures browser vendors use, tracking users has become CONSIDERABLY more difficult. However, there are still ways to track users without cookies. In this article, I will show to you how the 'LeadTrack' technology we've created at DealGate allows us to track our customers website visitors without cookies. Even successfully tracking users who have opted to use so called 'anti tracking' browsers like Safari's private mode or Brave.
We use a combination of browser and network fingerprinting as well as vector databases to track and match users across different devices and sessions.