# Landing page teardown: 20 checks

From DealGate (https://d-gate.io/blog/high-converting-leadgen-landing-page). Free to copy and share.

Score one point per "yes". 17+ is solid. Under 12, fix the clarity and action groups first.

## 1. Message match

- [ ] The headline repeats the promise in the ad, email or link the visitor clicked.
- [ ] The page makes one promise, not three.
- [ ] A stranger can say what you sell after five seconds.
- [ ] The subheading says who it's for.

## 2. Clarity

- [ ] The body copy reads at grade 7 or below (check it in Hemingway Editor or a similar readability tool).
- [ ] The H1 has no jargon words of three or more syllables.
- [ ] Paragraphs are three lines or fewer on a phone.
- [ ] Every section heading would make sense on its own.

## 3. Proof

- [ ] Every piece of proof is real and attributable (named source, link or permission).
- [ ] There are no logos of companies that aren't customers.
- [ ] Numbers on the page have a source.
- [ ] The page says plainly what happens after the visitor clicks.

## 4. Action

- [ ] There is one call to action, repeated, not several competing ones.
- [ ] The button text is a verb that describes the outcome.
- [ ] Forms ask only for what you'll use in the next step.
- [ ] Someone replies to every enquiry within one working day.

## 5. Mobile

- [ ] The call to action is visible without scrolling at 375px width.
- [ ] Tap targets are at least 44px high.
- [ ] Text is at least 16px.
- [ ] The page loads without layout jumps on a mid-range phone.

Data behind the checks: Unbounce Conversion Benchmark Report, https://unbounce.com/conversion-benchmark-report/ (accessed 10 Oct 2026).