# Ideal customer profile template

From DealGate (https://d-gate.io/blog/identify-leadgen-audience). Free to copy and share.

Fill one of these per segment. If you can't fill "problem in their words" from a real conversation, you don't have an ICP yet; you have a guess.

| Field | Your answer |
| --- | --- |
| Segment name | |
| Company size (people) | |
| Revenue model | |
| Geography | |
| Must-have signal 1 (observable) | |
| Must-have signal 2 (observable) | |
| Must-have signal 3 (observable) | |
| Must-have signal 4 (observable) | |
| Disqualifiers | |
| Where they talk (channels) | |
| Trigger events | |
| The problem in their words (anonymised quote) | |
| Evidence count (current conversations that match) | |
| Confidence (low / med / high) | |
| Review date | |

## Is this signal observable?

- [ ] Can you see it on a profile or in a thread without guessing?
- [ ] Does it predict a booked call, or just describe a company?
- [ ] Can you count how many of your current conversations have it?

If a signal fails any of the three, rewrite it or drop it.