# Before you send: an 8-point LinkedIn message check

From DealGate (https://d-gate.io/blog/linkedin-leadgen). Free to copy and share.

Run every LinkedIn sales message through this before you press send.

- [ ] At the Open stage, it's shorter than a tweet (under 280 characters).
- [ ] There's no link in it unless you're at the Invite stage.
- [ ] It doesn't prescribe a problem they haven't told you they have.
- [ ] There's no feature list.
- [ ] It asks one question, not two or three.
- [ ] It doesn't presume their role, their tools or their stack.
- [ ] It asks rather than offers ("How are you handling X?" not "We can help with X").
- [ ] It gives them an easy reason to reply in one line.

If it fails two or more, rewrite it before it goes out.