Introduction
B2B lead generation is a struggle, you're not alone. Many businesses find it hard to generate a consistent stream of clients. In this article we will discus the best methods of generating clients from Linkedin, then we will move to why DealGate is your ultimate choice for b2b lead generation.
Why LinkedIn for B2B Lead Generation?
Everyone knows that LinkedIn is where you go to do business, it has over 700m members worldwide and its an abolute gem for b2b lead generation. How exactly would you optimally use Linkedin for b2b lead generation?
Step 1: Optimise Your LinkedIn Profile
Your LinkedIn profile is essentially your digital business card. Make sure it stands out. Here's how:
Headline and Summary
Your headline should state exactly what your business does and it's value-prop. Your summary should be compelling and results driven.
Professional Photo
A professional photo builds trust. Ensure your photo is high-quality, with a friendly and approachable expression.
Experience and Skills
Detail your relevant experience and skills. Endorsements and recommendations from colleagues or clients can boost your credibility.
Step 2: Build a Targeted Network
Quality over quantity is key. Connect with individuals who fit your target audience. Use LinkedIn's (or Sales navigators) filters to find prospects the exact categories that you want. Send personalised connection requests explaining why you want to connect.
Join and Participate in Groups
LinkedIn groups are where you go to find likeminded members, join groups relevant to your offering and participate in them. Make sure to offer value and watch your connections and engagement grow, once you position yourself as a thought leader you can build personal relationships with leads.
Step 3: Share Valuable Content
Consistently sharing valuable content keeps you on your prospects' radar. Here's what to share:
Articles and Blog Posts
Write articles on LinkedIn or share blog posts from your website. Focus on topics that address your prospects' pain points and offer actionable solutions.
Case Studies and Success Stories
Showcase your success with case studies and client testimonials. This demonstrates your expertise and builds trust with potential leads.
Industry News and Insights
Share the latest industry news and your insights on trending topics. This keeps your audience informed and engaged.
Step 4: Engage with Your Network
Engagement is crucial for building relationships. Like, comment, and share your connections' posts. Send personalised messages to stay in touch. Congratulate them on achievements or offer help with their challenges.
Use LinkedIn Messaging
LinkedIn Messaging is a powerful tool for direct communication. When reaching out to prospects, personalise your message and provide value. Avoid being overly salesy. Instead, focus on building a relationship and understanding their needs.
Step 5: Utilise LinkedIn's Advanced Features
LinkedIn Sales Navigator
LinkedIn Sales Navigator is an expensive tool that allows you to filter to your exact prospects. It's powerful but has limitations such as only 100 contacts a week that ultimately ruin it's entire value-prop.
LinkedIn Ads
Linkedin ads is a PPC ad platform that allows you to run advertisements on the linkedin ad platform as well as their partner networks. It can be very expensive, often clicks cost $20 (meaning if you had a 1% conversion rate your cost to aquire a customer would be $2,000!). Its partner network is also plagued by bot traffic that will drain your budget with no return.
Conclusion
LinkedIn CAN be a massively powerful lead generation tool for b2b marketers, but it has many limitations in place that restrict your reach as well as it being massively over-saturated pushing paid click costs up for everyone.
Ready to transform your B2B lead generation strategy? Try DealGate today and start connecting with your ideal prospects.