Written by Dylan Moore
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Facebook ads is a highly lucrative source for leads and sales for all types of businesses. Over the past decade Facebook has became an indispensable part of the online PPC (pay per click) advertising ecosystem. With over 44 million users in the UK alone, Facebook ads is one of THE places to be when it comes to your business.
On Facebook you can run traffic to your own website, or use lead forms. We'll talk about the latter in this article as it allows you to have a much lower CPL (cost per lead), therefore using your advertising budget more effectively. Facebooks lead forms allow you to customise them to collect as much or as little information as you'd like, even allowing you to filter out lower quality leads to avoid them clogging your pipeline up. -- All this without your prospect ever having to leave Facebook.
Audience targeting: Facebooks advanced targeting allows you to target your ads as much or as little (keep reading to see why you may want to skip the targeting...) to maximise your ad-spend.
Mobile first: Many social platforms are now mobile first, people almost excluively use their phones to use the internet and social medias. Take advantage of this traffic by using a mobile first platform.
Quick results: You may get your first lead / sale within your first hour of advertising on Facebook (even though results improve drastically over time). These ad platforms work really quickly.
Why on earth would you want to run Facebook ads without any targeting options? Would'nt that just mean Facebook will serve your ads to everyone on the platform. Actually, no. Broad targeting as it's called uses the same algorithm they use to match content on your feed (note how effective the TikTok/Instagram Reels algorithm is) to people to match prospects to ads they respond well to.
Using broad targeting will mean Facebook will do the targeting for you. At DealGate we don't believe in the 'its you VS the ad platform' mentallity simply because if you don't make ROI on your ads you'll stop spending. You're worth much more to Facebook Ads / Google Ads if they make you a comfortable return.
Ad Copy & Visuals: Create compelling ad copy that will stand out in a sea of ads on the platform. Remember, Facebook ads is majority an "interruption based marketing" platform so your ads will appear when people don't really care to be seeing ads. Make sure to stand out!
Offer Incentives: Make sure to offer some kind of incentive for people giving you their contact details. People don't like giving their details out with nothing in return. Consider a free consultation, e-book or anything else that your market may value.
Lead Form Length: Keep your lead form short, ask for only essential information to maximise your ROI.
A/B Testing: Continuously test different ad elements, including copy, visuals, and targeting options. A/B testing is not a one and done thing, you should be constantly testing. Facebook ads allows for in-built A/B testing.
Quick Follow-Ups: There was a recent study that you can improve your conversion rate by over 300% by responding quicker! Make sure to get on the phone with your prospects as quickly as you possibly can.
Irresistable Offers: You either have an established business of 25+ years with a strong brand or you have an irresistible offer. If you don't have either, you should probably build an irresistible offer.
I made a video on how to create an offer so good people feel stupid saying no. Check it out below
To ensure the effectiveness of your Facebook ad lead generation efforts, it's crucial to track key performance indicators (KPIs) such as:
By monitoring these metrics, you can make data-driven decisions to maximise ROI for your campaigns.
While Facebook ad lead generation can be highly effective on its own, integrating advanced tools and technologies can significantly boost your results. This is where DealGate comes into play. As a cutting-edge B2B lead generation SaaS company, DealGate offers a comprehensive solution that seamlessly integrates with Facebook ad campaigns to streamline and enhance the lead generation process.
Check out DealGate, we've built one of the best B2B lead generation software platforms.