What does the future of lead generation (leadgen from now on) have in 2024 and beyond? We've compiled this data-driven list to point out what we believe are the coming trends in the b2b lead generation space.
B2B lead generation is identifying & attracting customers for your business / service. To do this, you’ll create a series of marketing methods (like email marketing, social media campaigns, content marketing, & more) to create a pipeline (more marketing terminonology) of qualified leads. A growing trend is more businesses using AI in their lead generation efforts. In fact, many businesses are using AI leadgen tools to send out emails and messages to potential leads, write call scripts, identify key decision makers within a business. And much more!
Ai's like ChatGPT will change many industries, very heavily, B2B lead generation is no exception. These AIs can identify patterns and predict which prospects are most likely to turn into customers. It improves targeting and skyrockets conversion rates. Marketers on the cutting-edge are increasingly turning to artificial to improve the quality of leads generated and boost conversion rates. In the U.S. alone, approximately 85 percent of companies use marketing data to enhance targeting.
- Customisation: AI can adapt messages to the prospect's actions and preferences.
- Automation: Tasks that need to be repeated, such as reminders, can be automated to save time for more strategic planning.
- Anticipatory Analysis: AI has the capacity to perceive upcoming norms & practices, allowing establishments to generate more educated choices. Trend 2: Behaviour Data Intent data refers to information on a prospect’s behaviour, which which would indicate if they are in-market to purchase. By tracking activities such as website visits, content downloads, & social media interactions, companies can gain insights into a prospect's buying intent. Using Intent Data
- Behavioural Analysis: Discover which content your prospects are engaging with.
- Lead Scoring: Prioritise high-quality leads by assigning scores based on intent signals.
- Tailored Outreach: Concentrate your endeavours on possible clients demonstrating intense motivation to make a purchase.
In the forthcoming section, well discuss my favourite. Video marketing! The popularity of video marketing is skyrocketing in the b2b leadgen world. It engages viewers, is easily consumed and can convey complex information better (& faster!) than any other medium.
Advantages of Using Video for Marketing Purposes
- Enhanced Involvement: Videos have the ability to attract and sustain interest better than text.
- Increased Conversion Rates: Visual content helps clarify products and services.
- Advantages of SEO: Films can improve the position of your website in search engine rankings, thus enabling you to attract more visitors.
Trend Number Four: Social Selling
Many think social media is exclusively for B2C lead generation, this is incorrect -- Many social media's are untapped goldmines for b2b leadgen. LinkedIn, in particular, a powerhouse for B2B lead generation.
Tips for Social Selling
- Outreaching via LinkedIn: Establish connections with prospects & interact with their content.
- Sharing Content: Share valuable content so that people begin to think of your business as an expert in your area. Networking: Participate in relevant groups & discussions to make connections. Number 5: The rise of conversational marketing Conversational marketing is a way of personalising your marketing to the audience by conversing with them as if they were a friend, often using casual language -- This is one place that AI cannot compete with real, human writers since its unable to add a personal touch.
How to Put Conversational Marketing into Action
- Chatbots: Take advantage of AI chatbots to provide immediate answers to frequently asked questions.
- Real-Time Chat: Provide prospects on your website with help. Reword: - Individualised Chats: Customise your posts depending on the potential buyer's earlier engagements. Trend 6: Marketing Based on Accounts (ABM) ABM is a strategy that concentrates on specific accounts rather than broad segments. By aligning marketing & sales efforts, this targeted approach treats high-value accounts as a market of one, creating personalised experiences.
Advantages of Account-Based Marketing
- Create customised campaigns for each target account.
- Get a better return on investment: Use your resources where they are most valuable.
- Improved Alignment: Achieve alignment between marketing and sales teams to drive mutual objectives. In conclusion, DealGate is a promising platform that can help businesses take advantage of the technological advancements shaping the modern digital landscape. With unparalleled access to valuable data, numerous robust features, and a focus on security, this solution can empower businesses to reach new heights of success in the digital age. So, embrace the future with DealGate and let technology unlock your business’s true potential. 2024 looks bright! Staying ahead of these trends will give your business an advantage. At DealGate, we use the most advanced technologies & tactics to help you generate top-notch leads. Whether it’s through AI-powered instruments, intent data, or targeted outreach, DealGate is your guide to the future of B2B lead generation. Are you prepared to enhance your lead generation endeavours? Make a trip to DealGate & seek an understanding of how we can assist you in meeting your commercial objectives.